The project has become highly ______ due to the history and sensitivity of the site.
entrepreneurial
residential
controversial
circumstantial
提示
留意空格前後「history and sensitivity of the site」的語境,思考哪個字能描述因歷史與敏感性而產生的性質。
參考答案
正解:C
詳解
A. entrepreneurial(有企業家精神的)與場址的歷史敏感性無關,語意不合
B. residential(住宅的)僅描述用途,與「因歷史敏感性」的因果語意不合
C. controversial(有爭議的)正確:因場址的歷史與敏感性而變得「有爭議」,語意通順
D. circumstantial(依情況而定的/間接的)多用於證據等語境,與此處語意不合
The ______ between the incomes of the rich and the poor countries seems to be increasing.
submergence
emergence
intelligence
divergence
提示
留意句意在描述貧富國家所得「差距」逐漸擴大的現象。
參考答案
正解:D
詳解
A. submergence(淹沒)與所得差距無關,語意不合
B. emergence(出現)語意不合,句子談的是差距擴大而非事物出現
C. intelligence(智力)與所得差距無關,語意不合
D. divergence(分歧、差距)正確:the divergence between incomes 意為所得之間的差距
People with weak immune systems are ______ to getting diseases.
mandatory
justified
vicious
susceptible
提示
留意「be ______ to Ving」的固定搭配,思考何者能表示「容易受到...影響」。
參考答案
正解:D
詳解
A. mandatory(強制的)語意不合,且不與 to Ving 搭配表此意
B. justified(有正當理由的)語意不合
C. vicious(兇惡的)語意不合,免疫系統弱與「兇惡」無關
D. susceptible(易受影響的)正確:susceptible to 為固定搭配,意為「易受...影響」
Very little ______ falls in dry deserts.
pesticide
modification
sabotage
precipitation
提示
留意句子描述乾燥沙漠中「從天而降」的自然現象非常稀少。
參考答案
正解:D
詳解
A. pesticide(農藥)與乾燥沙漠的自然現象無關,語意不合
B. modification(修改)語意不合
C. sabotage(蓄意破壞)語意不合
D. precipitation(降水,如雨雪)正確:沙漠中降水稀少,語意通順
Animals such as mice, pigeons, and squirrels ______ quite well to living in the city.
adapt
admit
accept
allure
提示
留意「______ quite well to Ving」的固定搭配,思考何者能表示動物「適應」城市生活。
參考答案
正解:A
詳解
A. adapt(適應)正確:adapt to 為固定搭配,意為「適應於」
B. admit(承認/准許進入)不與 to 表此語意搭配
C. accept(接受)語意不合,不與 to 表適應之意
D. allure(誘惑)為及物動詞,語意與文法皆不合此處
Chris was ______ to try ballet, but when he did try, he loved it.
overt
reluctant
hypothetical
inviolable
提示
留意後半句「but when he did try, he loved it」形成的語意轉折,思考 Chris 原本的心態。
參考答案
正解:B
詳解
A. overt(公開的、明顯的)與後文的轉折語意不合
B. reluctant(不情願的)正確:與後文「一試就愛上」形成合理轉折
C. hypothetical(假設性的)語意不合
D. inviolable(不可侵犯的)語意不合
The building ______ to the school is a hospital, so if you don’t feel well, just go next door.
concurrent
consequent
adjacent
assigned
提示
留意「______ to the school」修飾建築物的位置關係。
參考答案
正解:C
詳解
A. concurrent(同時發生的)用於描述時間上同時發生,不修飾建築物位置
B. consequent(隨之而來的)語意不合
C. adjacent(相鄰的)正確:adjacent to 意為「與...相鄰」,符合建築物位置關係
D. assigned(被指派的)語意不合
The research center plans to ______ a new smartphone survey next year.
dispute
conduct
scattter
surpass
提示
留意「plans to ______ a ... survey」的固定搭配,思考何者能與 survey 搭配表示「進行」。
參考答案
正解:B
詳解
A. dispute(爭論)不與 survey 搭配
B. conduct(進行)正確:conduct a survey 為固定搭配,意為「進行調查」
C. scattter(此為拼字錯誤的干擾選項,非正確英文字)不合
D. surpass(超越)不與 survey 搭配
“Avengers: Endgame” is already the year’s highest-______ film.
grossing
grueling
frivolous
forensic
提示
留意「highest-______ film」描述電影在票房上的表現。
參考答案
正解:A
詳解
A. grossing(總收入的)正確:highest-grossing film 為固定用法,意為「票房最高的電影」
B. grueling(累人的)語意不合
C. frivolous(輕浮的)語意不合
D. forensic(法醫的)語意不合
Do the over-50s need rules? Regulations? Guidelines—strict but fair—to help them through life without ______ themselves or those around them?
encouraging
braving
embarrassing
tackling
提示
留意「without ______ themselves or those around them」描述訂定規範想避免的負面結果。
參考答案
正解:C
詳解
A. encouraging(鼓勵)與避免的負面結果語意不合
B. braving(勇敢面對)語意不合
C. embarrassing(使難堪)正確:避免使自己或他人難堪,語意通順
D. tackling(處理、解決)語意不合
The island was used to ______ child refugees.
accommodate
accentuate
accumulate
accelerate
提示
留意句子描述該島如何「安置」難民兒童。
參考答案
正解:A
詳解
A. accommodate(容納、安置)正確:符合安置難民兒童的語意
B. accentuate(強調)語意不合
C. accumulate(累積)語意不合,累積的對象通常非人
D. accelerate(加速)語意不合
More and more companies are closing offices and factories and sending work to other areas of the country or to other countries where labor is cheaper. This is called ______.
liquidating
manipulating
merging
outsourcing
提示
留意句子描述企業將工作外移到勞力更便宜地區的現象名稱。
參考答案
正解:D
詳解
A. liquidating(清算)語意不合
B. manipulating(操控)語意不合
C. merging(合併)語意不合,此處並非公司合併
D. outsourcing(外包)正確:企業將工作外包給勞力較便宜的地區,即為 outsourcing
To many Americans, it is ______ that people in other parts of the world do not drink milk since to Americans it is a “natural” food.
benignant
detrimental
disparaging
inconceivable
提示
留意句子描述美國人對「其他地方的人不喝牛奶」這件事的態度,是難以理解的。
參考答案
正解:D
詳解
A. benignant(仁慈的)語意不合
B. detrimental(有害的)語意不合
C. disparaging(貶低的)語意不合
D. inconceivable(難以想像的)正確:對美國人而言這是難以想像的事,語意通順
A haiku, a special Japanese poetry, does not need to rhyme, but it should ______ a moment of one’s life.
calculate
camouflage
capture
castrate
提示
留意句子描述俳句雖不需押韻,但應該做到的事:與生命片刻的關係。
參考答案
正解:C
詳解
A. calculate(計算)語意不合
B. camouflage(偽裝)語意不合
C. capture(捕捉)正確:捕捉生命中的一個片刻,語意通順
D. castrate(閹割)語意不合
“Smart Swarm” refers to the animal’s ability to ______ its movements so precisely and change direction in a flash.
coordinate
decentralize
resemble
stipulate
提示
留意「Smart Swarm」描述動物能精準且瞬間轉向的能力,思考該能力的性質。
參考答案
正解:A
詳解
A. coordinate(協調)正確:能精準協調動作、瞬間轉向,語意通順
B. decentralize(去中心化)語意不合
C. resemble(相似)語意不合
D. stipulate(規定)語意不合
Singapore ______ 90 percent of its trash for reasons of space.
incarcerated
incinerated
incorporated
incubated
提示
留意句子描述新加坡因空間有限而處理垃圾的方式。
參考答案
正解:B
詳解
A. incarcerated(監禁)語意不合,此為人的監禁,非垃圾處理
B. incinerated(焚化)正確:因空間有限而將垃圾焚化,語意通順
C. incorporated(合併、納入)語意不合
D. incubated(孵化)語意不合
Roy Garside was asked to purchase two seats by the airline due to his ______ weight.
consideration
considered
considering
considerable
提示
留意空格需修飾後面的名詞 weight,判斷該用形容詞還是其他詞性。
參考答案
正解:D
詳解
A. consideration 為名詞,無法直接修飾另一名詞 weight
B. considered 為過去分詞,語意不合(並非「被考慮的重量」)
C. considering 作形容詞時意為「顧及...」,與此處修飾 weight 的語意不合
D. considerable(相當大的)正確:形容詞修飾 weight,意為「相當可觀的體重」
______ in soft, black feathers, the bird of paradise performs a dance show.
Covering
To cover
Covered
By covering
提示
留意句首為分詞構句,判斷鳥與羽毛之間是主動還是被動關係。
參考答案
正解:C
詳解
A. Covering 為現在分詞,表主動意義(鳥主動覆蓋),與語意不合
B. To cover 為不定詞,不符合分詞構句的語法與語意
C. Covered(被覆蓋著)正確:過去分詞表被動,鳥「被」柔軟黑色羽毛覆蓋
D. By covering 意為「藉由覆蓋」,語意與文法皆不合
The availability of penicillin during World War II saved many lives that otherwise ______.
would be lost
would have been lost
had lost
had been lost
提示
留意 during World War II 為過去時間點,且為與過去事實相反的假設語氣。
參考答案
正解:B
詳解
A. would be lost 為現在式虛擬語氣,時態與過去事實相反的語境不合
B. would have been lost 正確:過去式虛擬語氣的被動完成式,表「原本將會失去(但沒有)」
C. had lost 為主動語態,且缺少虛擬語氣的 would,文法不合
D. had been lost 缺少 would,不構成正確的虛擬語氣結構
A visitor to a factory sees only noisy chaos, whereas the superintendent sees a ______.
perfectly synchronized flow of work
perfectly synchronizing flow of work
perfect synchronization flow of work
perfect synchronizing flow of work
提示
留意 flow of work 前應接哪種詞性組合,並判斷「同步」是主動還是被動意義。
參考答案
正解:A
詳解
A. perfectly synchronized flow of work 正確:副詞 perfectly 修飾形容詞 synchronized(被同步的),修飾 flow of work
B. synchronizing 為現在分詞表主動意義,工作流程本身不會主動同步,語意不合
C. synchronization flow of work 為兩個名詞疊加,結構不合文法
D. synchronizing flow of work 同樣結構與語意皆不合
The world needs to act fast if we ______ in stabilizing climate change and thereby prevent its worst impacts.
succeed
will succeed
are to succeed
should succeed
提示
留意 if 子句表達的是「若要達成某目標」的既定意圖或必要性語氣。
參考答案
正解:C
詳解
A. succeed 為簡單現在式,語氣較平淡
B. will succeed 為單純未來式,較不符合表達必要性的語氣
C. are to succeed 正確:be to V 表達必要/既定意圖的語氣,符合「若要成功」的語境
D. should succeed 表建議或推測語氣,與句意不合
Scientists ______ virologists study viruses to discover how they work and how to stop people from getting them.
Its legitimacy ______ ancient ritual and childish stories, not from a system based on reason and intended to achieve good governance.
takes from
traces from
originates to
stems from
提示
留意後半句 not from a system based on reason 的 from,前後應為對稱的固定片語。
參考答案
正解:D
詳解
A. takes from 非此語境的固定搭配
B. traces from 非慣用搭配(慣用為 trace back to 或 be traced to)
C. originates to 介系詞搭配錯誤(originate 應搭配 from 而非 to)
D. stems from 正確:與後文 not from... 形成對稱的固定片語,意為「源自於」
Although ______ opposition to the liberal policies in recent history, many experts believe that it is necessary to maintain a strong workforce by hiring foreign laborers.
being
its being
there has
there has been
提示
留意 there be 句型搭配現在完成式的用法,表達「曾經存在」反對聲浪。
參考答案
正解:D
詳解
A. being 缺乏主詞與完整動詞結構,無法獨立成句
B. its being 語意不通順,不符合此處慣用表達
C. there has 缺少過去分詞 been,文法不完整
D. there has been 正確:there be 句型的現在完成式,表「已經存在過」的反對聲浪
Tom is diagnosed ______ skin cancer.
with
to
in
by
提示
留意 diagnosed 後方應接的固定介系詞搭配。
參考答案
正解:A
詳解
A. with 正確:be diagnosed with 為固定搭配,意為「被診斷出患有」
B. to 不符合 diagnosed 慣用的介系詞搭配
C. in 不符合 diagnosed 慣用的介系詞搭配
D. by 用於引出診斷者(由誰診斷),與此處語意不合
Do teachers who know more about their subjects have a more positive impact on their students? When we look at teachers' knowledge of facts and concepts, (26) measured by test scores and college grades, the relationship to student learning is unclear and may be indirect. Teachers who know more facts about their subjects do not necessarily have students who learn more. But teachers who know more may make clearer presentations and recognize student difficulties more (27) . They are prepared for any student questions and do not have to be evasive or vague in their answers. (28) , knowledge is necessary but not (29) for effective teaching because being more knowledgeable helps teachers be clearer and more organized.
選出最適當的選項填入空格 (26)
as
with
like
alone
提示
留意「as measured by」為描述衡量方式的固定用法。
參考答案
正解:A
詳解
A. as 正確:as measured by test scores 意為「以測驗成績來衡量」,固定用法
B. with 不符合 measured by 的慣用搭配
C. like 不符合此處語意與文法結構
D. alone 會使句意與文法不完整,不合
選出最適當的選項填入空格 (27)
already
ready
ready all
readily
提示
留意空格修飾動詞 recognize,需要副詞。
參考答案
正解:D
詳解
A. already(已經)語意不合,且非副詞修飾動詞difficulty的恰當用法
B. ready 為形容詞,無法直接修飾動詞 recognize
C. ready all 非正確英文用法
D. readily 正確:副詞,修飾 recognize,意為「輕易地、迅速地」察覺學生困難
選出最適當的選項填入空格 (28)
Despite
Thus
Likewise
In contrast
提示
留意此處承接前文教師知識豐富的好處,並導出後面「知識必要但非充分」的結論,思考連接詞的邏輯關係。
參考答案
正解:B
詳解
A. Despite(儘管)為介系詞用法且表讓步,與此處承接、導出結論的邏輯不合
B. Thus 正確:意為「因此」,承接前述論述並導出後面的結論
C. Likewise(同樣地)語意不合,前後並非平行敘述
D. In contrast(相反地)語意不合,前後並非對比關係
選出最適當的選項填入空格 (29)
sufficient
deficient
defective
proficient
提示
留意「necessary but not ______」為對比關係的經典搭配片語。
參考答案
正解:A
詳解
A. sufficient 正確:necessary but not sufficient 為固定對比片語,意為「必要但非充分」
B. deficient(不足的)語意不合
C. defective(有缺陷的)語意不合
D. proficient(精通的)語意不合
On a summer morning in North Carthage, Missouri, it is Nick and Amy’s fifth wedding anniversary. Presents (30) and reservations made when Amy disappears from their rented mansion on the Mississippi River. Under the (31) pressure from the police and Amy’s parents, the town golden boy parades an endless series of lies, deceits, and inappropriate behavior. Nick is (32) evasive, and he’s definitely bitter—but is he really a killer? (33) the cops close in, every couple in town is wondering how well they know each other.
選出最適當的選項填入空格 (30)
wrapped
are being wrapped
raped
are being raped
提示
留意 Amy 失蹤前禮物「正在被包裝」的進行式被動語態。
參考答案
正解:B
詳解
A. wrapped 缺乏助動詞,非完整動詞片語
B. are being wrapped 正確:現在進行式被動語態,禮物正被包裝
C. raped 語意不合(與禮物包裝無關的拼字陷阱)
D. are being raped 同樣語意不合
選出最適當的選項填入空格 (31)
negiligible
shrinking
mounting
delectable
提示
留意警方與家屬帶來的壓力隨時間如何變化。
參考答案
正解:C
詳解
A. negiligible(微不足道的,且為拼字錯誤)語意不合
B. shrinking(縮小的)與後文持續逼問的情節不合
C. mounting 正確:意為「與日俱增的」,壓力持續增加,符合情節
D. delectable(美味可口的)語意不合
選出最適當的選項填入空格 (32)
odd
old
oddly
oldly
提示
留意空格修飾後方形容詞 evasive,需要副詞。
參考答案
正解:C
詳解
A. odd 為形容詞,無法修飾另一形容詞 evasive
B. old(老的)語意不合
C. oddly 正確:副詞,修飾形容詞 evasive,意為「古怪地」躲躲閃閃
D. oldly 並非正確的英文詞彙
選出最適當的選項填入空格 (33)
Is
As
Has
Does
提示
留意此處引導「隨著警方逼近」同時發生的子句,需要適當的連接詞。
參考答案
正解:B
詳解
A. Is 為 be 動詞,無法作連接詞使用
B. As 正確:連接詞,意為「隨著」,引導同時發生的子句
C. Has 為助動詞,不符合此處句構
D. Does 為助動詞,不符合此處句構
Today, there are approximately twenty million Muslims in China, and Haji Noor Deen Mi Guang Jiang is a well-known and respected calligrapher. What makes him unique is that he is a master of Arabic calligraphy. Deen has once said, “As a Chinese Muslim calligrapher, I have a deep sense of (34) in promoting, propagating, and carrying forward this intricate skill and precious cultural heritage.” He has taught his (35) in lectures and workshops at many (36) institutions in the U.S. and the U.K., such as Harvard University, the University of Cambridge, and Boston University.
選出最適當的選項填入空格 (34)
imagination
responsibility
regret
talent
提示
留意書法家表達自己對推廣傳承此技藝的深切情感為何種性質的詞。
參考答案
正解:B
詳解
A. imagination(想像力)語意不合
B. responsibility 正確:a deep sense of responsibility 意為「深切的責任感」,符合語境
C. regret(遺憾)語意不合
D. talent(天賦)語意不合
選出最適當的選項填入空格 (35)
complement
gift
talent
craft
提示
留意書法家在講座工作坊中傳授給他人的內容為何。
參考答案
正解:D
詳解
A. complement(互補之物)語意不合
B. gift(天賦)較不符合「傳授」的受詞語意(天賦通常非可傳授之物)
C. talent(天賦)同樣不易「傳授」,語意不若技藝精確
D. craft 正確:he taught his craft,意為傳授他的「技藝」,符合書法教學語境
選出最適當的選項填入空格 (36)
prestigious
impassioned
envisioned
profound
提示
留意哈佛、劍橋、波士頓大學等機構的共同性質。
參考答案
正解:A
詳解
A. prestigious 正確:意為「著名的、有聲望的」,符合這些頂尖大學的性質
B. impassioned(充滿熱情的)不用於形容機構
C. envisioned(被展望的)語意不合
D. profound(深奧的)不用於形容機構
In political science, populism is the idea that society is separated into two groups (37) one another—“the pure people” and “the corrupt elite,” according to the book, Populism: A very short introduction. The term, populism, is often used as a kind of shorthand political (38) . For example, Jeremy Corbyn, Britain’s Labour leader, has been accused of populism over his party's slogan “for the many, not the few.” (39) to represent the unified “will of the people,” populists stand in opposition to an enemy, often embodied by the current system, the establishment. The term was generally attached to the left in the past, but now populism can be anywhere on the political (40) .
選出最適當的選項填入空格 (37)
at odds with
for the sake of
in spite of
on account of
提示
留意民粹主義描述社會分裂為兩個群體,這兩群體彼此之間的關係為何。
參考答案
正解:A
詳解
A. at odds with 正確:意為「與...對立」,符合「純潔人民」與「腐敗菁英」對立的語境
B. for the sake of(為了...的緣故)語意不合
C. in spite of(儘管)語意不合
D. on account of(由於)語意不合
選出最適當的選項填入空格 (38)
figure
insult
party
powerhouse
提示
留意 populism 一詞常被當作何種簡略說法使用,注意其帶有貶義的用法脈絡。
參考答案
正解:B
詳解
A. figure(人物、代稱)不若 insult 精確反映常見的貶義用法
B. insult 正確:populism 常被當作一種簡略的政治「侮辱/貶抑用語」使用
C. party(政黨)語意不合
D. powerhouse(強權)語意不合
選出最適當的選項填入空格 (39)
Its claim
To claim
Claiming
Claimed
提示
留意此處為分詞構句開頭,思考民粹主義者與「宣稱代表人民意志」之間是主動還是被動關係。
參考答案
正解:C
詳解
A. Its claim 為名詞片語,無法獨立引導分詞構句
B. To claim 為不定詞,語意銜接較不若分詞構句自然
C. Claiming 正確:現在分詞構句,表民粹主義者主動「宣稱」代表人民意志
D. Claimed 為過去分詞,表被動意義,與主動宣稱的語意不合
選出最適當的選項填入空格 (40)
campaign
constituency
dichotomy
spectrum
提示
留意過去民粹主義多與左派連結,但現在可能出現在政治光譜的任何位置,思考該用詞的性質。
參考答案
正解:D
詳解
A. campaign(競選活動)語意不合
B. constituency(選區、選民)語意不合
C. dichotomy(二分法)語意不合
D. spectrum 正確:political spectrum 為固定搭配,意為「政治光譜」
While anxiety in its various forms has undoubtedly been with humans from time immemorial, certain modern lifestyle factors may have exacerbated the problem, and anxiety management needs to include a close analysis of lifestyle and thought patterns followed by appropriate modification. During the past two decades, researchers have discovered that decreases in sleep time and quality can cause changes in nervous systems. Notably, anxiety can be augmented by excessive caffeine, alcohol, and recreational drugs such as marijuana, cocaine, and amphetamines. In particular, caffeine use can profoundly raise the anxiety levels in those predisposed individuals, particularly the patients with generalized anxiety disorder (GAD). Recent research has also empirically established that in addition to food and fluid intake, factors such as social discrimination against obesity and physical inactivity may also significantly aggravate anxiety.
According to the passage, which of the following statements is NOT true?
Poor sleep is related to anxiety.
Too much caffeine can cause trouble sleeping.
Anxiety level is associated with drug use.
Sleeping problems may predispose some people to alcohol problems.
B. sleeping problem(睡眠問題)文中有提及(decreases in sleep time and quality)
C. indulgent alcohol consumption(過量飲酒)文中有提及(augmented by ... alcohol)
D. stigma toward overweight people(對肥胖者的歧視)文中有提及(social discrimination against obesity)
Which of the following statements can be inferred from the passage?
Dormant lifestyles can exacerbate social hierarchy.
Making lifestyle changes can help reduce anxiety level.
Alcohol may help cope with disrupted sleep.
People are less likely to develop GAD if they are biologically predisposed to anxiety.
提示
留意文章開頭與結尾呼應的主張:「anxiety management needs to include a close analysis of lifestyle and thought patterns followed by appropriate modification」,思考此段話隱含的推論。
參考答案
正解:B
詳解
A. 文中並未提及久坐生活型態會加劇「社會階層」,此為無中生有的過度推論
B. 文章主張焦慮管理需要調整生活型態並做出適當修正,可合理推論「改變生活型態有助於降低焦慮」,為正確答案
C. 文中並未指出酒精有助於應對睡眠中斷,反而酒精會加劇焦慮,此為與文意相反的錯誤推論
D. 文中並未指出生理上易感的人較不易罹患GAD,此為與文意相反的錯誤推論
What is this passage mainly about?
Major psychological factors underlying anxiety disorder.
Alcohol addiction treatment.
The association of anxiety with unhealthy lifestyle.
Signs and symptoms of anxiety disorder.
提示
留意文章整體討論的核心,是聚焦於現代生活型態因子與焦慮之間的關聯,而非單一治療或症狀描述。
參考答案
正解:C
詳解
A. 文章雖提及部分背景,但主旨並非探討「主要心理因素」,範圍界定不夠精確
B. 文章並非討論酒精成癮的治療,與文章主旨不符
C. 此文主旨為探討不健康生活型態(睡眠、物質使用、肥胖歧視、缺乏運動)與焦慮的關聯,為正確答案
D. 文章並未討論焦慮症的徵兆與症狀,與文章內容不符
The trips to resorts in Florida, Arizona and California were a great chance for medics to network. And the visits were all expenses paid. But such events laid the groundwork for a national crisis. From 1996 to 2001, American drug giant Purdue Pharma held more than 40 national “pain management symposia” at picturesque locations. The healthcare professionals had been specially invited, whisked to the conferences to be drilled on promotional materials about the firm’s new star drug, OxyContin, and recruited as advocates, the US government later documented. But OxyContin was to become ground zero in an opioid crisis that has now engulfed the United States.
The pill comprises oxycodone, a semi-synthetic opioid loosely related to morphine and originally based on elements of the opium poppy. Such strong painkillers were traditionally used to ease cancer pain, but beginning in the mid-1990s, pills based on oxycodone began being branded and aggressively marketed for chronic pain instead—a nagging back injury from manual labor or a car accident, for example.
Prescriptions issued for OxyContin in the US increased tenfold from 1996 to 2002. A bulletin from the American Public Health Association in 2009, reviewing the rise of prescription opioids, is titled, The promotion and marketing of OxyContin: Commercial triumph, public health tragedy. This document also asserted that Purdue had played down the risks of addiction. By 2002, opioids prescribed by doctors were killing 5,000 people a year in America and that number tripled over the following decade.
What figurative language does the author apply in his/her use of quotation marks, as in “pain management symposia”?
A. 文中並未提及開立鴉片類藥物在1990年代中期的美國是違法的,反而描述其為合法但被大力行銷的藥物,此為與文章不符的敘述,故為正確答案
B. 文中提到 oxycodone 傳統上用於緩解癌症疼痛(屬嚴重/慢性疼痛範疇),此敘述與文章相符
C. 文中提到 Purdue 淡化成癮風險、未完全告知真相,此敘述為真
D. 文中提到成功的行銷策略(研討會、業務員推廣)導致 OxyContin 銷量大增,此敘述為真
What is the best title for this article?
Drug Addictions in America
America’s Opioid Crisis
OxyContin: A Successful Business Story
Physiological Foundation of OxyContin
提示
留意文章整體聚焦於 OxyContin 藥廠行銷手法如何促成美國鴉片類藥物危機的核心主題。
參考答案
正解:B
詳解
A. Drug Addictions in America 範圍過於籠統,未能精準呼應文章聚焦的 OxyContin/鴉片類藥物危機
B. America's Opioid Crisis 正確,最貼切文章主旨
C. OxyContin: A Successful Business Story 與文章基調不符,文章強調危機而非成功故事
D. Physiological Foundation of OxyContin 文章並未著重探討其生理學基礎
Advertisers are willing to pay top dollar for a good tune. It might seem strange for advertisers to spend a large amount of money on music alone. After all, the direct connection between music in a commercial and the amount of money the company will make from it is difficult to quantify. But advertisers know that a memorable song will do most the work of catching and keeping people’s attention, sometimes regardless of the product. Catching people’s attention can be much more important to sales than trying to get any particular information across about the product or service being advertised.
Music also has the power to be retained in a person’s memory long after it has been heard. We’ve all had the experience of trying to get a catchy song out of our head. This phenomenon encourages advertisers to use music to “get inside the heads” of customers. One very important reason for using popular music and popstars in commercials is to have a direct message permeate a particular demographic, or group, within the general population. For example, it doesn’t take a marketing whiz to know that young people are the main consumers of soft drinks. This leads soft drink makers to choose recording artists who are popular with young people to help sell their products. In the same way, popular musicians and styles of music from the 1970s might be used to sell luxury cars or other items for more sophisticated tastes.
The most important thing about making commercials is ________.
choosing popular music producers
getting inside the heads of advertisers
catching and keeping people’s attention
developing the ‘right’ product
提示
留意文中明確指出廣告主深知一首令人印象深刻的歌曲能完成的關鍵工作是什麼。
參考答案
正解:C
詳解
A. choosing popular music producers 文中並未強調選擇知名製作人的重要性
B. getting inside the heads of advertisers 語意錯誤,文中應為進入「消費者」的腦海而非廣告主自己
C. catching and keeping people's attention 正確:文中明確指出這是廣告製作中最重要的事
D. developing the 'right' product 文中指出吸引注意力比產品本身資訊更重要,故此選項不符
Choosing effective music in commercials means to use music ________.