私醫聯招 英文歷屆試題｜第 645 題

Google is now a household name. What began as a research project ultimately led to the name Google being synonymous with efficient web searching. The corporation is also quickly emerging as a leader in other realms of the online world. The story began when two Stanford University Ph.D. students Larry Page and Sergey Brin envisioned a different way of searching the web. Search engine results before Google used to be based solely on the number of times a key word occurred on a page. Many returned results were irrelevant, which made finding useful information a cumbersome process. The criteria that Google uses to return results are much more sophisticated. It not only searches for the word but looks at word placement and also at the links between pages, known as page rank technology. Results are returned quickly and contain more relevant data.

Revenue for the corporation is provided mainly through the sale of advertisements. Links to the advertiser’s websites promoting the products are returned in search results. The products are always related to the search that has been performed, allowing the products to be strategically promoted to individuals who would be more likely to use or buy the product or service.

In light of corporate management, one novel idea implemented by Google is allowing its engineers to spend twenty percent of their time on projects of personal interest. This engagement in personal pursuits had led to the development of some of the corporation’s most well-known products and services. Besides, all employees have access to a recreation center and luxuries not often seen in the modern business world where profit is the bottom line. There are washers and dryers available for use, a massage room, exercise equipment, and video game systems. It is because this company remains committed to employee satisfaction and a positive work environment—rarity in today’s profit driven business world.